Anoox ®
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The non-profit Search Engine & Social Network

Choice is good
Choice is healthy
Choice is empowering

To see these facts instantly, consider some analogies:

Imagine, if our choice for eating World Wide was pretty much limited to McDonalds™?

Imagine, if our choice for Shopping World Wide was pretty much limited to WalMart™?

Imagine, if our choice for buying Autos World Wide was pretty much limited to one Auto maker?

You can Imagine what a drab, unhealthy, stifling, nightmarish World that would be.

Well, the same nightmarish scenario, will be the case in regard to Internet based information and commerce if our choice for finding things World Wide were pretty much limited to Google™ and Google powered search engines (1). Because there is one TRUISIM that has held through out the ages, and that is the fact that:

Power Corrupts and Absolute Power Absolutely Corrupts

And of course the entity that is holding this Power, this Absolute Power, will always say that:
"We are going to do NO evil..." (2)
but of course that is what they always say those who hold Absolute Power.

So the current search engine market where the typical person is lead to believe their only choice for searching is pretty much Google, is not good for the People, that is consumers of search results, and not good for Advertisers, specially if those Advertisers are small businesses which cannot afford the ever spiraling higher cost of Advertising that is inevitably associated with one search engine dominating the market.

That is why we need more Choices. That is why we need a search engine like Anoox that is a real choice to Google™, a search engine Powered by the People (aka Crowd Wisdom). Because more real Choices, more real competition, is the Key to better, healthier and more empowering Life (aka YOU ecosystem).

But since we have NO Wall Street Funding, we have NO Wall Street Billions like Google™ etc. have, we need YOU to Do This. So Get Involved.

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