Apple strategically launches new models every year and reduces the performance of older ones, ultimately forcing users to upgrade their phones. To maximize its profits & share prices. Apple takes advantage of their market power and acts in an unsustainable way that harms the global environment.

Even though Apple’s annual iPhone release may not feature revolutionary technology, the company manages to lure users into upgrading their fully functional phones with nearly identical newer models and the Big Media such as CNBC sells this fake "revolutionary technology".

So just like with Adam and Eve, Apple is tempting their consumers to pick the unsustainable choice. This is largely due to consumers' desire to stay up-to-date and maintain their status, as well as the gradual decline in performance of older phones, which can make them seem slow and outdated after just a year.

And it gets worse: In Apple’s flawless ESG report, they write numerous pages about how they contribute to each of the 17 sustainability goals with environmental initiatives, climate pledges, and overall reduction of their carbon footprint. However, a strategy of diminishing the life cycle of the iPhone down to one-year conflicts with these initiatives. Consequently, the industry leader greenwashes its way to higher profits and more market power.

What can we as Citizens of the World do to combat this Power of Big corporations such as Apple to cause massive Environmental damage due to their monopoly powers?