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Anoox Limit on Buying Advertising: to create a "Level Playing Field"
Reason
Inline with our non-profit business model and toward our goal of delivering much lower cost Advertising to Small businesses, we LIMIT how much Big businesses can spend per Month on Pay-per-Click ("PPC") Advertising to Maximum of $1000, so as to create a Level Playing Field for Small businesses. Something that Big Wall Street based Search engines & Social networks, such as" Google™ Facebook™ Twitter™ Linkedin™, etc. do not do. Instead they create a "bidding frenzy" so that businesses are spending ever more and more on PPC Advertising. That is why whereas average monthly cost of Advertising for a Small business on Anoox is a modest $75 per Month, the average monthly cost of Advertising for a Small business on Big Wall Street based Search engines & Social networks are a whopping $2500 per Month to $10,000 per Month. Great for Google™ Facebook™ and their share prices on Wall Street, not so good for you as a small business on Main Street. For a glimpse of these facts check out this document produced by one of Google's preferred Advertising resellers that is trying to put a good Spin on the fact that PPC Advertising on Google costs on average $10,000 per Month
Example
Say you are a Small business Hotel in London that wants to Advertise "Hotel Rooms London". On Google & Facebook your Ads would have to compete for Ad space with Big business based Hotels who spend $20 to $30 and more for PPC, since they have $10 Million+ per Month Advertising budgets. Hence making such Advertising prohibitively expensive for your Small business to compete for Ad space. OTOH, because here on Anoox we limit Advertising per business to Maximum of $1000 per Month, so as to create a Level Playing Field for Small businesses, then such Big business Ad budgets would have no such unfair Advantage over your Small business Hotel, since then they would be quickly Maxed out for the Month, resulting in the much lower cost of PPC Advertising for you Small business based on this one of a kind Limit that we have here at Anoox
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