Microsoft (MSFT) and many other US based Big Tech have started running Ads during Football, somehow called Soccer in USA when the whole World calls it Football, doh because a game of Foot and Ball, in which Ads MSFT alludes to its AI having "transformed the game of Football", which you can even read from title of its Ad on Youtube included here, which title is:

"Microsoft is transforming football with AI for Premier League fans"

When MSFT is doing absolutely Zero via its AI regarding game of Football, I mean AI is not even bringing the Ball to the field which a 5 year old literally could and does in many matches. So instead MSFT shows:

1- Stadium packed with ONLY People watching and cheering their matches
2- Players which are composed of ONLY People playing the game
3- People being Happy and over Joyed when their team scores a Goal

With again literally ZERO, repeat ZERO, AI or Bot having to do with ZERO aspect of the game of Football since only People have the real Intelligence and Soul to partake in Human activity of Football as in all Sports.

Yet M$FT and other Big Tech in US are running 100s of Millions, even Billions of Dollars, in Advertising to brain wash the masses that:
"Microsoft is transforming football with AI....."

When again they are literally doing ZERO such thing.
Is this not ultimate proof of what Hype Bull Shit they are playing on US with this AI AI AI being answer to ALL? When again AI is playing ZERO real role in game of Football as in any other sport.