Just wondering what percentage of people on here actually pay either monthly or annually for business advertising online for either text links, banner ads? On Google, Bing, Anoox, etc.?
And do you find it effective? If yes, what is the most effective online advertising method?
A friend of mine swears by Google Ads, I personally try to find as many ways to advertise on-line for free. Google MyBusiness is a good place to start, you add your details and you will receive a card from Google sent to your home or business address which has a few numbers on it, you use these to activate your free listing. There are so many places on-line where you can advertise for free and here are just a few of them. Scoot, 192, Yell, Bing, Yelp, freeindex, gumtree, The Independent, The Sun, Cyclex, ThomsonLocal, TouchLocal, UK Places, Foursquare, Opendi and many more. Try searching for "free advertising directories" when you have tried the ones I have listed here. It does not cost anything, only the time it takes to add your business details.
Many friends of mine and myself included, find Google Ads to be the most expensive rip-off there is. You pay $1000s of Dollars per Month, you have no real idea what value you got for all that Money, and when you call for support you get someone in India whose accent you canot understand. All for free Advertising, none of sites you listed such as Bing, Yelp, etc. are free Advertising! For to be listed on Bing is same as being listed on Google, which means Good luck anyone finding you.
Any serious Site operated for purpose of selling Advertises. So you need to ask yourself what sort of sales you want to achieve via your Site and then budget your Advertising spending according to your sales goals. And for most effective Advertising results make sure you have Killer Ads, Killer landing page and Killer Site. Of course ultimate results of your Advertising success depends on products/services that you are offering. I mean if you are offering products/services that are crappy, no one wants or over priced, then no amount of Advertising is going to make much diff. But if you are offering products/services that feel a real need, via a cool web Site then Advertising will yield solid results. Good luck.
Im not sure if you can share URLs here but can you suggest the best places that i could buy business listings and adverts that would be effective. There are lot of sites offering backlinks, text ads, banner ads and submissions but most of them seem to be spammy subscription websites. Not sure who to trust.
Whitby, Well the answer to that question is OBVIOUS enough and staring you in the face mate :) That is for most effective and low cost Advertising to increase your Site traffic you can not do better than here Anoox social search network since it is the only non-profit such network mate. On that note, what I am amazed is that so many People still do not know about this anoox! which is because Big Media does not cover it since it cuts the cost of Advert by so much.
Lux_Report, yes it is amazing how so many People are here on Anoox, but do not appreciate the fact that anoox is the ONLY non-profit Social search network in the World, repeat "it is the ONLY non-profit Social search network in the World," this means it is the only chance or choice for small businesses to get good low cost Advertising. But somehow so many People are so stupid or so brain washed by the Big Wall Street media that they do not grasp this fact!
Lux, a serious site wanting to sell item MAY need to spend money on advertising, but not always. I make my living selling things via the internet, yet I spend NOTHING for advertising. Yes, that is rare, but in my case spending money targeting people that will never buy is a waste of resources. Better to keep improving my internet presence.
I dont know how much your Site is selling. But if it is a real sales amount, if it is a real business, then it cannot and will not exist as a real business without effective Advertising. Now is this "always" the case, maybe not, maybe a business can win the lottery, but for 99.99% of businesses that do not win lotteries, that need a real plan to increase their traffic and sales, then for that purpose Advertising is a key element - of course.
My website has paid ALL of my bills for the last TEN YEARS, put food on my table, and paid for vacations of 2 to 5 weeks every year. And all without spending a single solitary cent for advertising. Now I realize that is not possible for most businesses, but for mine it works, and has worked for YEARS.
If you got a Resultant on a high foot traffic place, you really dont need online Advertising. But the more of your business is online, the more Advertising you gonna need to survive and thrive. With that said, if you have Multi Million Dollar Advertising budget, then Google, Facebook, etc. Wall Street based Big firms are good for Advertising. OTOH, if you have a Small business budget, you cannot get better more effective Advertising than Anoox cause they are non-profit and are run for purpose of giving low cost Advertising to small businesses. If you dont know how they do this, check out:
its a real eye opener.
I have NO idea "How many people pay for online Advertising", but I can tell you that without online Advertising your business efforts will be highly, if not completely, retarded. And IMHO, on that note, you will be hard pressed to find more effective and lower cost Advertising than here Anoox since it is only non-profit Search Engine & Social Network. Good day mate.
If you have a real Site then you want to spend about 5 to 10% of your Sales on Advertising, to have any chance for real business. Otherwise you have a Joke of a Site and dont ever expect to get serious traffic. With that said, question is what is your Advertising budget, aka 5 to 10% of your Sales?
Well of course it depends on what you are selling. But on average I would say that 7% of your sales should go for online Advertising. But of course in some businesses, that could easily be as high as 30%. I know businesses that Advertise on Google easily pay 30 to even 50% of sales to keep their Ads visible on Google. Well this is great for Google and why Google has so many Billionaires, but not for businesses, specially small businesses.
This question is way too generic.
But if I were to hazard a guess I would say 1 to 2% of People (Businesses) here Advertise here. And I think same percentage applies to Big for profit Wall Street based Sites such as Google, etc.
As far as does Advertising work, it is like saying does going out to a Night club works to meet new People, does working out works to lose weight, etc.. Answer is of course Yes, but you need to do more, such as when it comes to Advertising make sure to have good Ads, good landing Page, good Site, etc.
And as far as "what is the most effective online advertising method"? Ad Banners. Cool ones.