Just wondering what percentage of people on here actually pay either monthly or annually for business advertising online for either text links, banner ads? On Google, Bing, Anoox, etc.?
And do you find it effective? If yes, what is the most effective online advertising method?
The more accurate question is:
1- Why does Advertising cost so much? After all, have you checked out the cost of Advertising on a major National or International Media outlet? They easily cost $25,000 and much more per Ad.
2- Why does Google Advertising cost so much and it is so hard to track?
3- What is a Small business with $1000 per Month Advertising budget and less to do then?
A friend of mine swears by Google Ads, I personally try to find as many ways to advertise on-line for free. Google MyBusiness is a good place to start, you add your details and you will receive a card from Google sent to your home or business address which has a few numbers on it, you use these to activate your free listing. There are so many places on-line where you can advertise for free and here are just a few of them. Scoot, 192, Yell, Bing, Yelp, freeindex, gumtree, The Independent, The Sun, Cyclex, ThomsonLocal, TouchLocal, UK Places, Foursquare, Opendi and many more. Try searching for "free advertising directories" when you have tried the ones I have listed here. It does not cost anything, only the time it takes to add your business details.
Any serious Site operated for purpose of selling Advertises. So you need to ask yourself what sort of sales you want to achieve via your Site and then budget your Advertising spending according to your sales goals. And for most effective Advertising results make sure you have Killer Ads, Killer landing page and Killer Site. Of course ultimate results of your Advertising success depends on products/services that you are offering. I mean if you are offering products/services that are crappy, no one wants or over priced, then no amount of Advertising is going to make much diff. But if you are offering products/services that feel a real need, via a cool web Site then Advertising will yield solid results. Good luck.
If you got a Resultant on a high foot traffic place, you really dont need online Advertising. But the more of your business is online, the more Advertising you gonna need to survive and thrive. With that said, if you have Multi Million Dollar Advertising budget, then Google, Facebook, etc. Wall Street based Big firms are good for Advertising. OTOH, if you have a Small business budget, you cannot get better more effective Advertising than Anoox cause they are non-profit and are run for purpose of giving low cost Advertising to small businesses. If you dont know how they do this, check out:
its a real eye opener.
I have NO idea "How many people pay for online Advertising", but I can tell you that without online Advertising your business efforts will be highly, if not completely, retarded. And IMHO, on that note, you will be hard pressed to find more effective and lower cost Advertising than here Anoox since it is only non-profit Search Engine & Social Network. Good day mate.
If you have a real Site then you want to spend about 5 to 10% of your Sales on Advertising, to have any chance for real business. Otherwise you have a Joke of a Site and dont ever expect to get serious traffic. With that said, question is what is your Advertising budget, aka 5 to 10% of your Sales?