To see these facts, consider some analogies:

Imagine, if our choice for eating World Wide was pretty much limited to Wall Street based McDonald™?

Imagine, if our choice for shopping World Wide was pretty much limited to Wall Street based WalMart™?

Imagine, if our choice for buying Autos World Wide was pretty much limited to one Auto maker?

You can Imagine what a drab, unhealthy, stifling, nightmarish World that would be. Well, the same nightmarish scenario will be the case in regard to information and commerce if our Choice for finding things World Wide was limited to one Wall Street based search engine [1]: Google™. Because there is one TRUISM that has held through out the ages, and that is:

And the above core facts for why we need more Choices in regard to the all important Search engine, based on which Anoox was founded way back in 2004, were proven by the European Union imposing record fines of $2.7 Billion on Google on June 2017 for manipulating its search results. But in fact these fines will have little effect, if we do not have Choice.