To see these facts instantly, consider some analogies:

You can Imagine what a drab, unhealthy, stifling, nightmarish World that would be.

Well, the same nightmarish scenario will be the case in regard to information and commerce if our Choice for finding things World Wide was limited to one Wall Street based search engine [1]: Google™. Because there is one TRUISM that has held through out the ages, and that is:

And the above core facts for why we need more Choices in regard to the all important Search engine, the Gateway to what People Know & Buy, based on which Anoox was founded way back in 2004, were proven by the European Union imposing record fines of $2.7 Billion on Google on June 2017 for manipulating its search results. But in fact these fines will have little real effect on Google™ manipulating its search results, when it wants to, if we do not have Choice.

The World needs a non-profit Search engine & Social network. Because too much of the incredible value that the Internet can generate is going to the Wall Street based Big Businesses and the Billionaire class, as you can see from Google™, Facebook™ and Amazon™ which are worth more than 90% of all small businesses on the Internet. Now we can hope and expect for Governments to rein in the excesses of Big corporations, but this actually becomes less and less of a possibility since Big corporations have bigger and bigger influence over Government via their near limitless budgets to hire Lobbyist and Advertising to control any agenda or discussions. So one of the best ways, if not the only way, to right these imbalances is through a non-profit Social Network & Search Engine, since Social Network & Search Engine are the gateways through which People in today's World communicate, know and buy. A Social Search Network that would put People over Profits ("POP") and Share prices on Wall Street.

Average small business must spend about $10,000 per Month to Advertise on Google™ [4]. This is an exorbitant cost for most small businesses. And certainly most of this amount would be better spent by small businesses if they spent it on hiring more People, taking longer Vacations, being more involved in their communities, etc.. And the reason why it costs small business so much to Advertise on Google™, goes back again to lack of Choice in regard to search engine market, since search engine is not just the Gateway to what People think & know, but it is also the Gateway to what People buy. So what do you think is going to happen if Millions of small businesses try to get through the same Gateway at the same time? Aka Google™ Ad Sense. They will either be crushed or have to pay more and more to get through and that is why it costs on average a small business $10,000 per Month to Advertise on Google™. This is another reason WHY we need a non-profit search engine like Anoox, so that we can also greatly reduce the cost of Advertising to small businesses: SAVING small businesses 50 to 90% on cost of Advertising compared to Google™ and Big Wall Street Media - More.