The "Not Profit motivated" aspect of AnooX business model means that AnooX is operated free of any profit or share price motivations, for the benefit of the AnooX Community, which includes Advertisers, Affiliates, search engine users and staff members. The Not Profit motivated aspect of AnooX will also benefit other organizations that have similar motivations as AnooX.

The Key implications of AnooX "Not Profit motivated" based business model are:

1) AnooX will minimize search engine Advertising costs.   Due to our "Not Profit Motivated" business model, average Pay-per-click Advertising costs on AnooX are 50 to 90% lower than on Google or Yahoo for the same Keyword Ads - Calculate your Savings - [See Details].

2) AnooX will give most of its profit away for good causes.   The other implication of AnooX Not profit motivated business model is that should we have any profits, we will give away most of it to organization working on public interest causes, and you can Vote to tell us who you want to see receive some of AnooX profits - [See Details].

You should care that AnooX is Not Profit Motivated because this fact will SAVE you money IF you are looking to Advertise your business to increase your Sales.