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Question - Topic: Web site promotion
GEO: World Wide
counciloflight

Joined: 2016-05-04
Location: United States
Points: 12 | Trainer

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Posted On: 2016-05-04 08:38:50
Viewed: 1559
What is the best way to do a sales pitch online?

What is the best way to do a sales pitch online? How do you really get people to click and then purchase from your website? Any feedback would be great!
Any specific wording or headline ideas is great too!
Thanks so much!
Lisa

Answers & Comments: 22

kokopuff


Points: 58 | Coach

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3 months 5 days ago

Have a very user friendly Site.
Advertise under Keywords specific to your Site.
Be active on Social networks, by answering member questions, such as I am doing for you.
Remember: There is NO Free Lunch. And NO pain NO gain.
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mbjelovar


Points: 26 | Capitan

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9 months 2 weeks ago

Regardless of how flexible your item or administration, you can't hope to offer it to everybody. Each item or administration has an objective market, a gathering of individuals who are prone to buy it. Little entrepreneurs ought to spend the greater part of their advertising endeavors speaking to that objective business sector. Else, they essentially squander their time endeavoring to induce the individuals who have no need or yearning for what they are offering. Making a business sector focusing on proposal, or deciding your objective business sector, is a standout amongst the most essential strides you ought to take before beginning a business. You ought to likewise intermittently reassess your objective business sector as your business changes.
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counciloflight 9 months 2 weeks ago

YES! Thank you so much! I totally agree! I do have a target market for my products and
services :D
I will keep that in mind for reassessing too .. interesting, never thought of that part
:D Thanks again!


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smallBizOwner_123


Points: 23 | Trainer

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9 months 2 weeks ago

IMHO, the real secret to success in sales is to have Empathy with your potential customer. That is you need to understand your customers’ wants and needs, their challenges and problems, so you can help them in the best possible way. So how do you gain this kind of understanding?
By asking questions. Ask them about their work. Ask them about their situation. Do this until you know what they care about and understand what they need. Only then should you try to sell them your solution, if it is the right solution for them based on their Answers.
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counciloflight 9 months 2 weeks ago

Thank you! That is definitely one thing I have is to have compassion and understanding for
the needs of my clients. so thank you for the reminder :D

ShareSome 9 months 1 week ago

I think smallBizOwner_123 has really nailed this Question on the head.


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seowebanalyst


Points: 29 | Capitan

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9 months 2 weeks ago

Best way to do a sales pitch online is basically knowing what your target audience want...ie the solution they need from your product or service and you relating or communicating it back to them in their language.
eg you are a Ophthalmologists and instead of you to use eye specialist to your target audience.
Make it simple
Use BIG font Headlines that describe your product in one sentence.
Make your call to action BOLD and provide a sense of urgency eg limited time offer or one time offer or buy now get this free, incentives and freebies go a long way too to convert.
Do a user experience test prior selling online.
Do a A/B split testing of your landing page.
if you have the time I did like you to consider reading this post
http://olatunjiadetunji.seowebanalyst.com/2016/04/28/7-surefire-B2B-Lead-Generation-Strategies.html
and for tools to execute the points above read this for understanding
http://olatunjiadetunji.seowebanalyst.com/2016/05/05/User-Experience--ux--Designe
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counciloflight 9 months 2 weeks ago

Thank you for the info and the links! I will check them both out!


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jobo_jodie


Points: 16 | Trainer

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9 months 2 weeks ago

I would say the BEST way for making a Sales Pitch online, or off-line, is to have:
1- Examples of lots of People using your Service or Product
2- References to Satisfied customers

These 2 fact based actions in support of what you are selling, do more than Half an Hour of Fancy Speeches and Charts. Good Sales Hunting :)
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counciloflight 9 months 2 weeks ago

Great! Thanks so much! But what if you are a start up and you don't have many references?
Do you give people some free stuff to get some testimonials?

jobo_jodie 9 months 2 weeks ago

cf, well if you are starting in business, then of course providing actual customer
References is going to be not possible. But you could provide a list of Beta Testers whom
tried your product or service on Free Beta basis and provide their feedback. Also your
idea of giving some free stuff is always a good idea.
But of course that depends on what you are selling!

counciloflight 9 months 2 weeks ago

Great! Thanks so much! I am selling online personal development courses, business training
online and holistic training such as aromatherapy and herbal medicine :D I am going to get
some people to do the Beta Test with my courses and exchange them for feedback :D Thanks
again!

jobo_jodie 9 months 2 weeks ago

cf, I should also add, specially when you are getting started, where you have little or no
track record, customer refs, etc., to use to hence have a sales pitch, then Advertising is
one option you must consider, and in fact I would say that a new business that does not
spend at least 10% of their projected 1st year revenues on Advertising upfront, will never
become a real business. On that note, this Anoox offers lowest & best Advertising, since t
is a not-for-profit social media & search.

smallBizOwner_123 9 months 2 weeks ago

Yes, I totally agree with jobo_jodie. That is if you are starting in business, you must
have an Advertising budget and use this budget not to just promote your product/service,
but get a better understanding of your Customers and their Needs. And I agree also with
jj that this Anoox offers bar-none the best value for Advertising to small businesses. I
mean if you got multi-Million Ad budget, then go Google, but if you are like typical small
biz, then Anoox Advertising cant be beat.

counciloflight 9 months 2 weeks ago

WOW! Thanks so much for this amazing information from all of you!
I definitely am a small biz lol so I will check out Anoox for sure! I do have a
marketing plan in place and definitely need to figure out a budget. Any recommendations on
what the minimum monthly marketing budget should be for the first year? Just an average
would be great! I know there are many expensive advertising companies out there... Thanks
so much to all!

counciloflight 9 months 2 weeks ago

OHh I just saw the 10% of the first year of projected income! haha sorry! Thanks again!


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Computech


Points: 16 | Trainer

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9 months 2 weeks ago

It really depends on what you are selling and what your market is, but a good rule of thumb for any online business is to make sure that people can find your product or service by using good on page SEO practices (call to action, headers, description, etc) (see list below). A well built, responsive, visually appealing, and easy to navigate website with exciting information about why your product or service is the best product or service *IS* your sales pitch, so make it count. Spending the time to elaborate about the details of your product or service on a webpage will go a long way toward selling it to someone online - just like a personal face to face sales pitch where you would describe it in detail to your potential customer.

I won't go into the details about on page SEO because the internet is bursting with plenty of info, but the basics to make sure that you have in place are (Google these SEO terms):
1. Call to Action Buttons
2. Description (Keywords)
3. Header Tags (Keywo
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jobo_jodie 9 months 2 weeks ago

These are very good points as well.
Thank you for sharing them. I will give you a Like. If you can give me one in return too
that would be nice :)

counciloflight 9 months 2 weeks ago

Thank you so much for your responses! I am grateful and will do as you said! I have been
working on learning more about SEO and Keyword search.. and I will revamp my website as
well. I hear backlinks are good for getting your site boosted as well? is this true? and
also, are paid ads worth the money? I tried them before and had nothing! but I also didn't
know anything about keywords then either lol Thanks again!


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waywithwords


Points: 15 | Trainer

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9 months 2 weeks ago

Dont mention cold calling, dont make promises you know you wont keep, undersell what you will eventually offer!
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counciloflight 9 months 2 weeks ago

So when you say undersell.. do you mean underprice to get people in and build a list?
Thanks!

counciloflight 9 months 1 week ago

I want to thank everyone again for all of this amazing information! I just rebuilt my
whole website in WP and am working on all the SEO now.. SO thanks again! I have taken
notes on all the responses!


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