What is the best way to do a sales pitch online? How do you really get people to click and then purchase from your website? Any feedback would be great!
Any specific wording or headline ideas is great too!
Thanks so much!
Have a very user friendly Site.
Advertise under Keywords specific to your Site.
Be active on Social networks, by answering member questions, such as I am doing for you.
Remember: There is NO Free Lunch. And NO pain NO gain.
Regardless of how flexible your item or administration, you can't hope to offer it to everybody. Each item or administration has an objective market, a gathering of individuals who are prone to buy it. Little entrepreneurs ought to spend the greater part of their advertising endeavors speaking to that objective business sector. Else, they essentially squander their time endeavoring to induce the individuals who have no need or yearning for what they are offering. Making a business sector focusing on proposal, or deciding your objective business sector, is a standout amongst the most essential strides you ought to take before beginning a business. You ought to likewise intermittently reassess your objective business sector as your business changes.
IMHO, the real secret to success in sales is to have Empathy with your potential customer. That is you need to understand your customers’ wants and needs, their challenges and problems, so you can help them in the best possible way. So how do you gain this kind of understanding?
By asking questions. Ask them about their work. Ask them about their situation. Do this until you know what they care about and understand what they need. Only then should you try to sell them your solution, if it is the right solution for them based on their Answers.
Best way to do a sales pitch online is basically knowing what your target audience want...ie the solution they need from your product or service and you relating or communicating it back to them in their language.
eg you are a Ophthalmologists and instead of you to use eye specialist to your target audience.
Make it simple
Use BIG font Headlines that describe your product in one sentence.
Make your call to action BOLD and provide a sense of urgency eg limited time offer or one time offer or buy now get this free, incentives and freebies go a long way too to convert.
Do a user experience test prior selling online.
Do a A/B split testing of your landing page.
if you have the time I did like you to consider reading this post
and for tools to execute the points above read this for understanding
It really depends on what you are selling and what your market is, but a good rule of thumb for any online business is to make sure that people can find your product or service by using good on page SEO practices (call to action, headers, description, etc) (see list below). A well built, responsive, visually appealing, and easy to navigate website with exciting information about why your product or service is the best product or service *IS* your sales pitch, so make it count. Spending the time to elaborate about the details of your product or service on a webpage will go a long way toward selling it to someone online - just like a personal face to face sales pitch where you would describe it in detail to your potential customer.
I won't go into the details about on page SEO because the internet is bursting with plenty of info, but the basics to make sure that you have in place are (Google these SEO terms):
1. Call to Action Buttons
2. Description (Keywords)
3. Header Tags (Keywo