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Question - Topic: Web site promotion
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counciloflight
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Posted On: 2016-05-04 08:38:50
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What is the best way to do a sales pitch online?

What is the best way to do a sales pitch online? How do you really get people to click and then purchase from your website? Any feedback would be great!
Any specific wording or headline ideas is great too!
Thanks so much!
Lisa

Answers & Comments: 22
kokopuff
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1 year 7 months ago

Have a very user friendly Site.
Advertise under Keywords specific to your Site.
Be active on Social networks, by answering member questions, such as I am doing for you.
Remember: There is NO Free Lunch. And NO pain NO gain.
mbjelovar
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2 years 1 month ago

Regardless of how flexible your item or administration, you can't hope to offer it to everybody. Each item or administration has an objective market, a gathering of individuals who are prone to buy it. Little entrepreneurs ought to spend the greater part of their advertising endeavors speaking to that objective business sector. Else, they essentially squander their time endeavoring to induce the individuals who have no need or yearning for what they are offering. Making a business sector focusing on proposal, or deciding your objective business sector, is a standout amongst the most essential strides you ought to take before beginning a business. You ought to likewise intermittently reassess your objective business sector as your business changes.
counciloflight
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2 years 1 month ago
YES! Thank you so much! I totally agree! I do have a target market for my products and services :D
I will keep that in mind for reassessing too .. interesting, never thought of that part :D Thanks again!
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smallBizOwner_123
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2 years 1 month ago

IMHO, the real secret to success in sales is to have Empathy with your potential customer. That is you need to understand your customersโ€™ wants and needs, their challenges and problems, so you can help them in the best possible way. So how do you gain this kind of understanding?
By asking questions. Ask them about their work. Ask them about their situation. Do this until you know what they care about and understand what they need. Only then should you try to sell them your solution, if it is the right solution for them based on their Answers.
counciloflight
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2 years 1 month ago
Thank you! That is definitely one thing I have is to have compassion and understanding for the needs of my clients. so thank you for the reminder :D
ShareSome
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2 years 1 month ago
I think smallBizOwner_123 has really nailed this Question on the head.
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seowebanalyst
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2 years 1 month ago

Best way to do a sales pitch online is basically knowing what your target audience want...ie the solution they need from your product or service and you relating or communicating it back to them in their language.
eg you are a Ophthalmologists and instead of you to use eye specialist to your target audience.
Make it simple
Use BIG font Headlines that describe your product in one sentence.
Make your call to action BOLD and provide a sense of urgency eg limited time offer or one time offer or buy now get this free, incentives and freebies go a long way too to convert.
Do a user experience test prior selling online.
Do a A/B split testing of your landing page.
if you have the time I did like you to consider reading this post
http://olatunjiadetunji.seowebanalyst.com/2016/04/28/7-surefire-B2B-Lead-Generation-Strategies.html
and for tools to execute the points above read this for understanding
http://olatunjiadetunji.seowebanalyst.com/2016/05/05/User-Experience--ux--Designe
counciloflight
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2 years 1 month ago
Thank you for the info and the links! I will check them both out!
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jobo_jodie
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2 years 1 month ago

I would say the BEST way for making a Sales Pitch online, or off-line, is to have:
1- Examples of lots of People using your Service or Product
2- References to Satisfied customers

These 2 fact based actions in support of what you are selling, do more than Half an Hour of Fancy Speeches and Charts. Good Sales Hunting :)
counciloflight
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2 years 1 month ago
Great! Thanks so much! But what if you are a start up and you don't have many references? Do you give people some free stuff to get some testimonials?
jobo_jodie
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2 years 1 month ago
cf, well if you are starting in business, then of course providing actual customer References is going to be not possible. But you could provide a list of Beta Testers whom tried your product or service on Free Beta basis and provide their feedback. Also your idea of giving some free stuff is always a good idea.
But of course that depends on what you are selling!
counciloflight
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2 years 1 month ago
Great! Thanks so much! I am selling online personal development courses, business training online and holistic training such as aromatherapy and herbal medicine :D I am going to get some people to do the Beta Test with my courses and exchange them for feedback :D Thanks again!
jobo_jodie
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2 years 1 month ago
cf, I should also add, specially when you are getting started, where you have little or no track record, customer refs, etc., to use to hence have a sales pitch, then Advertising is one option you must consider, and in fact I would say that a new business that does not spend at least 10% of their projected 1st year revenues on Advertising upfront, will never become a real business. On that note, this Anoox offers lowest & best Advertising, since t is a not-for-profit social media & search.
smallBizOwner_123
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2 years 1 month ago
Yes, I totally agree with jobo_jodie. That is if you are starting in business, you must have an Advertising budget and use this budget not to just promote your product/service, but get a better understanding of your Customers and their Needs. And I agree also with jj that this Anoox offers bar-none the best value for Advertising to small businesses. I mean if you got multi-Million Ad budget, then go Google, but if you are like typical small biz, then Anoox Advertising cant be beat.
counciloflight
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2 years 1 month ago
WOW! Thanks so much for this amazing information from all of you!
I definitely am a small biz lol so I will check out Anoox for sure! I do have a marketing plan in place and definitely need to figure out a budget. Any recommendations on what the minimum monthly marketing budget should be for the first year? Just an average would be great! I know there are many expensive advertising companies out there... Thanks so much to all!
counciloflight
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2 years 1 month ago
OHh I just saw the 10% of the first year of projected income! haha sorry! Thanks again!
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