I look at my Twitter notifications every day, it says so and so and 6 other now follow you!!!
But when I look at my homepage it still says the same amount! It does not seem to rise.
How does this Twitter actually work?
Answer really depends on who is your Target audience.
Since you have stated that your Target is " English speaking..." then you can Target your Ads to worldwide since English is the closest thing we have to a Global language-
The answer to this Question really depends on what you are selling and IF you can some how target given geographic areas that would be more receptive to your Ads. With that said, I think DP has really hit the nail on the head, with his answer.
So unless you are Advertising something totally local to a City such as a single location Restaurant, a Dentists office, etc. then consider the widest Advertising target possible. And realize the best targeting of your Ads will come from the Keywords you select for your Ads.
Since you will never know which corner you will get a client,it is better to go for worldwide advertising which may be something to help you to forward your advertisements to everyone you wouldn't expect to buy from you but they can.
I think Worldwide Targeting is better than location Targeting, but of course make sure to use good Keywords that act as a location Targeting but still lets you reach a much wider Worldwide Audience. For example, say you are Targeting a Hotel in South of France, why should you target this to a given location when your potential customers can just as likely come from Tokyo Japan, as Berlin Germany or Washington DC. OTOH, use a good Keyword Ads to reach such Worldwide audience on a Worldwide basis and do not limit yourself to a given GEO Location. I would use a GEO location Targeting only if your potential Audience is coming from that GEO location, such as a local restaurant.
I have to say 'it depends' - if you are using Facebook ads (which I can recommend) you have the ability to target precisely who you wish - this is very powerful. A general type advert that appears globally is not really going to gain you very much. If you are able to finely tune what kinds of people, their social location, their employment status, their salary, their beliefs e.t.c you have a a very effective tool. all of this is possible using Facebook which has billions of daily users - it is way cheaper than Google adwords and is just about the best online advertising tool available to you. Yes it is better to target your advertising.
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