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Question - Topics: Advertising, Marketing
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Ossena
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Posted On: 2014-08-01 15:57:39
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What is the difference between Marketing & Advertising?

I am curious as to what is the difference between Marketing & Advertising?
People use them for the same purpose, which is to increase the Sales & awareness of a business, but are they actually the same or is there a difference between Marketing & Advertising?
If different, can you give some examples of Marketing steps that are different than Advertising? Much Thanks for your answers.

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Leigh
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6 months 1 week ago

The CORRECT answer is as follows...
Marketing is the management of exchange... incorporating management of
1. Product: New product development, product portfolio, brands, packaging, & more.
2. Pricing Strategy: Wholesale, retail, channel, discounting, change, adjustment, variation.
3. Distribution: Who you sell to, when you sell, where you sell, channel activity, policy & procedure
4. PROMOTION: Includes ADVERTISING, Public relations (inc. web content), Sales promotions *(eg product sampling, direct marketing, BOGOF offers etc) and Personal Selling (eg sales, telemarketing, other)
5. People Management: Customer experience, employee engagement, user experience, stakeholder engagement, more.
6. Process Management: How you connect, distribute, sell, liaise, and communicate with all stakeholders through supply and demand chains.
7. Positioning: How you mould your image, offering, USP (unique selling proposition) and orchestrate target audience PBM (prime buying motive), and more.
razorsedge90093
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4 years 6 months ago

Advertising is: Calling attention to a service or product to the publics eye. Promoting a business who is branding a specific product or service to promote sales.
Example - Newspapers, email, internet

Marketing is: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:

(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. In order to promote the device, the company featured its debut at tech events and is highly adverti
dave_silva
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4 years 6 months ago
That is good information! So you are saying that determination of Price is part of Marketing! I did not know that.
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mannan970
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4 years 6 months ago

Main purpose of ads is to bring people to your store / site.
It is traffic.
while marketing is : to make them buy.
svasam
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4 years 6 months ago

Marketing is a business system to explain the details of a business and its products and selling products or services physically or by online to the targeted person and targeted people.
But Advertising is a method of exposure of our business, products and services short and sweet through all medias to attract the minds of the overall public. We shall explain further if anybody need. Dr.K.K Bizbilla.com
Photoman
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4 years 6 months ago

To make a clear difference, Marketing is when you sell by phone, word-of-mouth, reputation, having recognisable product name, email; whereas Advertising is by posters, television adverts, radio adverts, banners on websites, (possibly like the ad on the right of this page!!).
Only slight differences, but it also depends on how good you are at any of the above, that which works only for you.
Bryan
Ossena
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4 years 6 months ago
Aha! So that is what the difference between Marketing & Advertising is! Although that is really a semantic difference, So for example if we want to get a football team wear our company name on their play shirts, would that be Marketing or Advertising?

P.S ., By football I mean World football and not US football.
Photoman
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4 years 6 months ago
I have already said, it depends which method you use, surely you can work out what is best for you?
Marketing to get a team to agree, the advertising would be your company name?
Why is it so hard to get to grips with this? Why don't you just DO IT !!
Bryan
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dave_silva
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4 years 6 months ago

Good question.
As far as I can see, Marketing people get paid more than Advertising people while the Advertising people generate more of the sales. It is sort of like being in the Army, the Generals get paid more than the front line soldiers, while it is the front line soldiers that do most of the fighting & dying.
Hope that explains it good :)
Ossena
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4 years 6 months ago
Thanks. I really like where your answer is going, Specially like the metaphor you used, although I ma not sure that it applies to my questions fully. But still appreciate its depth.
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drmoosa
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4 years 6 months ago

This Answer has been blocked due to being Reported as Abusive or SPAM by members!
Ossena
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4 years 6 months ago
No, it is not. Marketing is not same English word for Advertising, although they have same goal in common, which is to increase company sales, but then you could say all people, all departments, in the company have same goal.
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