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Cost of pay-per-click Advertising on AnooX is a whopping 50% and more lower than Google & Yahoo
because we de-emphasize the price factor in the sale of pay-per-click Advertising and instead
emphasize non-pricing factors such as how long you have been an AnooX Advertiser, which is only possible
due to our Community based and Not profit motivated business model.
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There are combination of factors that we use to deliver to you
the lowest cost in Keyword based Advertising. 1st we emhpasize
the following non-pricing factors over the price factor:
- Seniority factor: how long you have been an AnooX Advertiser.
- Loyalty factor: whether you have been an advertiser without interruption.
- Popularity factor: number of clicks your Ads are getting compared to others.
And only lastly do we take into account the price factor in determining the ranking of Paid Listings. In fact the 1st 3 factors: Seniority factor, Loyalty factor & Popularity factor
have 80% of the weight in determining the ranking of a Paid Listing and the price factor has
only 20% of the weight*.
Additionally, we use a Price damper and a community fund to
further lower the price of Keyword based Advertising on AnooX.
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This means the sooner you become an AnooX Advertiser, and you stay one without interruption, the lower your cost of Advertising will be on AnooX. It is sort of like grabbing land, except this is land on AnooX search results. So the earlier you grab it, the lower the cost will be to you and the more valuable it will become to you as more and more people use AnooX and Advertise on AnooX.
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