If you are wondering how is it that the AnooX Not-for-profit business model can deliver to you much lower cost of Advertising, much higher value in Advertising, consider an analogy:

In Europe where they have Universal Health care, where health care is pretty much operated on a not-for-profit basis, all European citizens get health care for a nominal fee, and health care is taking about 8% of the GDP, Whereas in USA where health care is operated on a for profit basis, 48Mill Americans have NO health care, 2 Million go bankrupt each year due to health care costs, and health care is taking 18% of the GDP.

So you see in very few industries where the service is universally needed, such as Health care, Education, Information which is what a search engine is about and few other similar universally needed industries it will cost the society (aka people and businesses) far less and it will benefit it far more to have Not-for-Profit choices.

And that is why AnooX is being operated on a Not-for-Profit basis, so as to deliver the most non-biased, People powered information and the lowest cost in Advertising.